A blog can be a useful marketing tool for your business. As well as providing a platform to share news, updates and special offers it opens up a dialogue with your customers, inviting them to interact and comment on features and articles. As blogs generally tend to be more personal in tone they portray a different side to your company and can help build customer loyalty.
Personal blogs are a highly preferred media providing individuals the freedom to reveal personal thoughts and express their opinions. With the rising popularity of social networks and Web 2.0, personal blogs have become commonplace. Many of our clients have found ways to monetize their personal blogs with our assistance. We have the expertise and experience required to setup your personal blog and strategies to encourage your audience to participate and interact with you.
As a business, if you are not blogging, you are missing out on a valuable touch-point for existing customers, potential clients, and industry peers. Corporate blogs have become the most effective channel to promote your products and services and even announce a new launch and initiatives. The blog will become a cost-effective brand building and image enhancing tool. You can undertake public relations campaigns or comment on a social cause using the blog. They are a great way for your business to show a personal side to the world. In addition to having a method of reach prospects, a blog allows you to create fresh content on a regular basis - and search engines love fresh content! A properly designed and maintained blog gives search engines exactly what they want, and gives you a higher search engine ranking and exposure to your most likely customers.
A corporate blog will work seamlessly with your existing website design or we can design your business a brand new website. Many corporations have followed up the success of external blogs with internal blogs. We develop internal blogs to enhance the communication within a company and get people from different departments to connect and comment.
Our blog customization package includes the following:
- RSS feed - allowing readers to keep up to date with your blog via external readers
- Categorization and tagging
- Comments - you can choose whether or not to approve comments before they appear on your blog
- SEO - the ability to optimize blog posts down to a meta tag* level
- Share icons - allowing readers to share posts with friends across Social Networks
- Twitter feed - we can pull through your Twitter feed to be displayed within your blog
- Automatic upload of posts to Twitter and Facebook
- Additional features and functions can be added as required.
Whether you are looking for a Personal Blog or Corporate Blog, the designers and developers at TechLogic are experts in custom blog development. We use a wide array of platforms to provide you with the solution that best fits your needs.